---
title: Labviva Analytics Platform | For Suppliers
---

[Book a walkthrough](https://meetings.hubspot.com/connor-huang)

For Labviva suppliers

# Your buyers are telling you what they want on Labviva.

Demand, coverage, and gaps in your categories, built from what actually happens on the platform, not from outside indicators. See where you are winning and exactly where you are losing orders.

[Book a 20 minute walkthrough](https://meetings.hubspot.com/connor-huang)

We provide you with the information to succeed

## Not another market report

Most supplier analytics are built from industry indicators, panel surveys, or scraped pricing. Ours are built from what your actual buyers do on Labviva.

Typical market data

### Indicators, not transactions

- Third party estimates and industry panels
- Aggregated, lagged, often months old
- No visibility into your specific buyers or SKUs
- Directional at best, rarely actionable

Labviva analytics

### Real transactions, real time

- Sourced from live searches and orders on our platform
- Tied to your actual categories and SKUs
- Updated as buyer activity happens
- Shows the specific gap, not just the trend

Understand your customers and grow your sales

## Demand. Coverage. Gaps.

One view, three questions answered.

📈

### Demand

What buyers on Labviva are actually searching for and ordering in your categories, as it happens.

🎯

### Coverage

How much of that demand you currently capture versus the rest of the category.

⚠️

### Gaps

The specific SKUs and searches where you are losing orders to a pricing or coverage gap, so you know exactly what to fix.

"You could always see your orders. Now you can see the demand behind them."

Live buyer activity, not a snapshot from last quarter.

How your organization benefits

## What suppliers are finding

Illustrative examples of the kind of outcomes suppliers report. Hypothetical scenarios, not verified customer results.

Illustrative Example

Coverage gap

#### Closed a multi-thousand dollar SKU gap

A supplier saw repeat buyer searches for items they didn't carry. After uploading the missing SKUs to their catalog, they captured a multi-thousand dollar opportunity that was previously going elsewhere.

Illustrative Example

Top & bottom buyers

#### Ran targeted outreach by buyer performance

A supplier used purchase history to see their top buyers and their lowest performing, declining accounts, then ran two different sales motions: expansion outreach to top accounts, win back outreach to the rest.

Illustrative Example

Reporting integration

#### Folded Labviva data into their own reporting

A supplier downloaded category and SKU level demand reports and loaded them into their own analytics engine, supplementing internal sales data for company wide reporting.

What is the benefit

## Data to enable organizational strategy

Channel Manager

Owns the catalog and the full set of strategic accounts, and needs one place to see and manage all of it.

VP of Sales

Sees overall performance on Labviva across the business and knows exactly where the team should focus next.

Product & Development

Sees where the opportunity is for new products, backed by real information on where purchasing and lab activity is heading.

## Schedule a personal discussion

We will walk through your account's actual demand, coverage, and gaps, focused on where the revenue opportunity sits. No product tour, no prep needed on your end.

[Book a Demo](https://meetings.hubspot.com/connor-huang)

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